Cool is the only word for it. Although you might add dynamic and chic. Loft is a line of luxurious hand-crafted rugs of exciting contemporary and transitional design. The rugs are completely hand-tufted, offering the fine detailing of hand-carved accents, modern oversized motifs, and a wide range of colorations within the modern color palette. Made of polyester fiber, these rugs have a remarkable resemblance to wool at an exceptional price.